# White-label The Tieto E-Commerce Payment Gateway is built with full white-label capability, enabling banks, PSPs, and acquirers to offer a fully branded, merchant-facing payment experience under their own name — without revealing the underlying platform provider. This model is ideal for financial institutions that want to extend their product portfolio with e-commerce services, maintain control over customer relationships, and reinforce brand identity — while relying on a proven, secure, and scalable payment infrastructure. ## Core White-Label Features | Feature | Description | | --------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Brand Customization | Apply your bank’s or PSP’s logo, color scheme, and visual identity across all user-facing components for a fully branded experience. The entire portal—such as [ecomm.api.tietoevry.com](https://ecomm.api.tietoevry.com/en)—can be fully adapted to match your design requirements, with customizable components to reflect your brand’s look and feel across the checkout page, merchant portal, and administration tools. | | Custom Domain & DNS Support | Deploy the solution on a custom domain (e.g., checkout.bankname.com) to ensure full brand continuity. | | [Multi-Tenant Management](#multi-tenant-management) | This allows the Gateway owner to operate as a Payment-as-a-Service provider, offering dedicated, white-labeled EGW environments under each client’s brand, with full data and configuration isolation. | | Custom Transaction Receipts | Branded PDF/email receipts for customers, including bank logos, contact info, and localized text. | | Analytics & Dashboard Customization | Custom visual themes and widgets for merchants inside the branded Merchant Portal. | | Custom Webhooks & Callback URLs | Define institution-specific endpoints for payment updates, optionally with branded headers or payload extensions. | | White-Label API Gateway URL | Offer merchants API access under a custom domain (e.g., api.bankname.com) for full brand continuity even at integration level. | | Marketing Banners & Merchant Promotions | Allow branded banner placements or campaigns inside the Merchant Portal to promote bank products, campaigns, or updates. | | Custom Authentication Provider Integration | Integrate the white-labeled Merchant Portal with the institution’s IAM/SSO solution (e.g., Azure AD, Keycloak). | | Branded QR Code Generator | QR codes (for payment or request-to-pay) include the institution’s logo and style, supporting offline branding. | | Co-Branded Onboarding Pages | Custom onboarding journeys (forms, emails, T\&Cs) for merchant registration under the bank’s brand. | | Merchant Portal White-Labeling | Provide merchants with a branded self-service portal under the institution’s identity. | | Email & Notification Branding | All system-generated emails, alerts, and webhooks reflect the institution’s sender name, style, and contact details. | | SMS Message Customization | SMS notifications (e.g., OTP, payment confirmation) are sent under the institution’s sender ID where supported, with customizable message text templates. | | Legal & Regulatory Text Customization | Configure institution-specific terms of service, privacy policies, and consent language. | | Language & Locale Control | Support multi-language UI settings under the institution’s locale policies and regional preferences. | ### Multi-Tenant Management The Tieto E-Commerce Payment Gateway supports full multi-tenant architecture, enabling the Gateway owner (typically a bank or PSP) to create and manage independent, fully branded tenant instances for their institutional clients — such as other banks, PSPs, or payment facilitators. This allows the Gateway owner to operate as a Payment-as-a-Service provider, offering dedicated, white-labeled EGW environments under each client’s brand, with full data and configuration isolation. **Key Capabilities** | Capability | Description | | ---------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------- | | Dedicated Tenant Instances | Each client bank or PSP gets its own logically isolated EGW environment with independent merchant base, branding, settings, and APIs. | | White-Label Branding per Tenant | Every tenant can have unique visual branding, domain name, portal customization, and payment configurations. | | Configuration Isolation | Payment methods, risk rules, settlement flows, and compliance policies are independently managed per tenant. | | Data Segregation | All transaction, merchant, and user data is logically separated at the tenant level to ensure security and regulatory compliance. | | Custom Admin Access | Tenant-level administrators can manage their merchants, content, reports, and support, without visibility into other tenants. | | Usage & Billing Metrics per Tenant | Track operational metrics and license usage per tenant for internal cost management or resale purposes. | ## Governance & Control The white-label model provides institutions with significant branding flexibility while maintaining centralized control of content and compliance through the Tietoevry-managed platform. **Key Aspects** * Content & Design Management via CMS - Gateway owners can manage merchant-facing content and adjust brand elements through the built-in Content Management System (CMS). This includes page texts, legal disclaimers, visual assets, and interface structure — within defined limits set by the platform. * Template & Theme Enforcement - Institutions can define and apply UI themes (colors, fonts, logos) for merchants under their brand umbrella, ensuring consistency across all hosted checkout pages and portals. * Compliance & Accessibility by Design - Accessibility (e.g., [WCAG 2.1](https://www.w3.org/TR/WCAG21/)), PCI DSS, and other regulatory compliance requirements are built into the EGW platform and maintained by Tietoevry as the software vendor. Institutions benefit from ready-made compliance without needing to handle the technical certification process themselves. * Merchant Access Control - Role-based access policies allow institutions to define what branding or configuration capabilities each merchant can access via the Merchant Portal. ## Deployment Options White-label support is available in both: * [Managed Service](https://doc.ecomm.api.tietoevry.com/deployment/managed-service) – Hosted and operated by Tietoevry, but fully branded to the institution. * [On-Premises](https://doc.ecomm.api.tietoevry.com/deployment/on-premises) – Installed within the bank’s own infrastructure with complete branding and integration flexibility. ## Business Model Benefits * PSP & Bank Enablement - Empower partner banks and PSPs to launch their own branded payment gateway service without infrastructure investment. * Fast Time-to-Market. - Enable onboarding of new white-label tenants with minimal setup effort using pre-defined templates and policies. * Revenue Expansion - Monetize the EGW platform as a shared service by offering fully managed, branded payment solutions to downstream partners.