# LinkPay and QR codes

The E-Commerce Payment Gateway (EGW) provides Payment Link and QR Code functionality, allowing merchants to easily create secure payment requests that can be shared with customers through multiple channels.

With Payment Links, merchants can generate unique payment URLs that redirect customers to a secure Hosted Checkout page to complete their payment. These links can be shared via email, SMS, messaging apps, invoices, or embedded directly into websites.

**Each payment request can be configured with parameters such as:**

* payment amount and currency
* payment description or reference
* expiration time or validity period
* single-use or reusable payment links
* optional customer reference information

**For every payment request, the gateway can generate:**

* a secure payment link (URL)
* a QR code that customers can scan to open the payment page
* embeddable payment button code for use on websites or invoices

**Payments initiated through Payment Links or QR codes can support multiple payment methods depending on the merchant configuration and market, including:**

* card payments
* account-to-account (A2A) payments via Open Banking
* digital wallets, where supported

The hosted payment page can be customized with merchant branding, enabling a consistent and secure checkout experience for customers.

**Payment Links and QR codes provide a flexible payment option for many use cases, such as:**

* remote payments
* invoice payments
* customer support payments
* social media or messaging payments
* in-store QR payments

All transactions are processed through the secure EGW payment environment, ensuring high security standards and regulatory compliance.


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